Skip Navigation LinksPublishers' Memo





2010 Better Newspaper Contest Winners unveiled!


Meet Our Vendors


Trumbull Printing - Pennysaver Press


A full service, state-of-the-art commercial printer with complete prepress, binding, mailing, inserting & shipping capabilities. Offering a broad range of services, product types, formats, paper stocks and color options. Specializing in newspapers, publications, shoppers, catalogs, magazines, directories, coupon books, college course catalogs, business & financial periodicals, free standing inserts, advertising supplements. Locations in Trumbull, CT and Bennington, VT. We have our own fleet of delivery vehicles that make regular runs throughout the Tri-state & New England regions. We are not just printers. We are publishers too with over twenty weekly community newspapers, shoppers and specialty publications in CT, NY, MA, VT with all the resources to help you reduce costs, enhance your product & grow your business! Proud supporters of numerous regional & national newspaper, publishing and industry associations. Offering association membership & other printing discounts. Please be sure to mention your association affiliation.

We offer a simple on-line quote request form.


Quote Request Form

Please visit our web site and/or contact us for FREE consultation, quotes, print samples and more information at

Trumbull Printing
205 Spring Hill Road
Trumbull, CT  06611
Contact: Gustave C. Semon, General Manager
Phone: 203-261-2548


Retail Council of New York State


A retail trade association, the Retail Council of New York State can offer its credit card processing and statutory disability insurance (DBL) programs to NYPA members too! With more than 20 years of experience and a long list of happy customers, the Council has the negotiating power to offer you the very best deal on credit card processing through its partner, Global Payments Direct, Inc. And the rates of the Council-sponsored DBL plan are tough to beat. Learn more about the Retail Council and these money saving programs by calling (800) 442-3589 or visit



Community Sports Desk


Community Sports Desk is a national sports software and service company that gives local sports organizations, teams, players, coaches, family and fans the kind of high visibility platform once reserved only for     professional, college and high school sports. It allows the newspaper to connect with this vital market segment at the grass roots level, and it’s the passion of the community that fuels the entire operation.

These days, people take their community sports very seriously. Highly competitive athletes vigorously strive to reach that next level, while recreational athletes are driven by the benefits of staying active and healthy.  Regardless of the motivation, these athletes and the sports organizations they play for are eager to receive the coverage they deserve.

Through CSD’s multimedia community sports “hub”, users can report, publish and share highlights and      related news including scores, stats, announcements, photos and videos with family, friends, fans and the   entire community.


Have Fun and Play Hard!

Industry News

The New Media World Is Driven By C-Scape

by Diane Mermigas

Without new rules of play, media and marketing companies can get hurt in these transforming times.

Helping companies devise digital strategies, while teaching graduate students how to bring their ideas to  market, can be the purview of veteran journalists. It is for Larry Kramer, who does it at his alma mater, the Newhouse School of Communications at Syracuse University. I do it at my alma mater, DePaul University in Chicago. Coming face-to-face with the next generation of media and marketing leaders can be as unnerving as it is exhilarating. That's precisely what Kramer and I did together this week in a seminar I hosted at DePaul.  It was devoted to exploring empowered consumers in control -- one of the tenets of his new book C-Scape: Conquering the Forces Changing Business Today. The forces, which Kramer dubs the four Cs -- consumers, content, curation and convergence -- provide an orderly way to examine the chaotic reinvention of all things media.

Our open dialogue with an audience as diverse as the consumer base was a conversation everyone in the      industry should be deep into by now. It's as much about being entrepreneurial as it is being a content          producer and distributor, or a marketer with messages about goods and services to sell.

For the rest of the article, click here.


Five Things AOL’s Patch Is Doing Right

By Lauren Rabaino

Patch has gotten somewhat of a bad reputation in journalism circles — remember when USC journalism    professor Robert Hernandez asked Tim Armstrong if Patch is “evil” at 2010′s Online News Association       conference?  For those of you who have been living under a rock, Patch is AOL’s local news initiative that now has more than 500 sites in 20 different states.  Some newspapers feel threatened by a big tech company, some say it’s a waste of money, some say Patch is exploitive of its staff– but maybe it’s just too early to tell whether Patch is really going to make a big impact in hyperlocal news.

Despite the criticisms, I’ve lately noticed a few things that Patch is doing right to serve its communities. So whether you disagree with Patch or not, there’s a a thing or two you can learn from them about transparency and openness.

For the rest of the article, click here.


10 Best Practices For Newspapers On Facebook

Posted by Jackie Cohen

No matter whether you’re just a reader of newspapers or actually involved in the production of one, surely you’ve noticed how Facebook has become the standard method for attracting readers to news stories — so much that the American Society of Newspaper Editors has put out a list of ten best practices.

 1. Traditional ethics rules still apply online.

2. Assume everything you write online will become public.

3. Use social media to engage with readers, but professionally.

4. Break news on your website, not on social media.

5. Beware of perceptions.

6. Independently authenticate anything found on a social networking site.

7. Always identify yourself as a journalist.

8. Social networks are tools, not toys.

9. Be transparent and admit when you’re wrong online.

10. Keep internal deliberations confidential.

To appreciate how these ten best practices work at 18 major news organizations, click here to read more on Social Times.


In Shift, Ads Try to Entice Over-55 Set


After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.

Marketers like Kellogg’s, Skechers and 5-Hour Energy drink are broadening their focus to those 55 and up, who were largely ignored in most of their media plans until recently. During next week’s upfront announcements, the annual preview of the fall television season, network executives are planning to introduce shows created to have broad appeal, including to older viewers, and the ad dollars they represent.

This amounts to a reversal in thinking that took hold during the 1960s, when advertisers first started aiming for baby boomers, the largest segment of the United States population. But the reasons for the shift are not just demographic, they are economic.

For the rest of the article, click here.


Training Opportunities

Free Business Journalism Webinars

The Reynolds Business Journalism Institute has released its schedule for FREE webinars :

Sign up at for free online training

Learn in just one hour a day with these free Webinars:


· 10 Tips on Turning National Stories into Great Local Ones:   June 21

· Unlocking Financial Statements:  July 18-22

· Sales Strategies for Freelance Business Journalists:  Aug. 16-19


NYPA members can take advantage of these free webinars from Ad Mall


Online Accounts
How many visits does your advertiser's website generate monthly? What about their competitors? Learn how Online Ad Intelligence reports provide selling strategies for your advertiser's business including recent trends, and which online media influenced consumer buying decisions most.


THURS  JUN 16 2011

12PM ET/9AM PT (45 min.)




Creating Presentations
Learn how to build fresh ad sales presentations complete with a corporate background, local market intelligence by category, stated advertiser goals based on Diagnosis Call responses and recommended media products, by answering 7 questions. PowerPoint experience is not required. NEW


THURS  MAY 26 2011

12PM ET/9AM PT (45 min.)



Send us news about your newspaper for NewsBeat. Please email the information to Jill Van Dusen at Photos are welcome!

©2010 NEW YORK PRESS Service • 1681 Western Ave., Albany NY 12203 Ph: 518-464-6483