Skip Navigation LinksCommunity Newspaper Branding Campaign

NYPA has created promotional ads for you to download and run in your newspaper or on your website. An imprint area is left in the print ads for you to incorporate your logo and newspaper information. These ads are meant to benefit your newspaper and promote community newspapers. The ads can be found on the NYPS advertising site at under Services for Newspapers.  


Told Ya Campaign

The NYPA "told ya" campaign was created to counter the doom and gloom publicity swirling around the newspaper industry.

It consists of 8 different half page ads which can be run in color or B/W. Please ask your production staff to remove the words, "Your Community Newspaper" and substitute your newspaper logo. The campaign will run for 12 weeks.

As these ads are meant promote and benefit your newspaper, they will be placed free of charge.

Below are the sizes available for the first ad, please pick a size that fits your newspaper and download it following the instructions below. (If you cannot locate a size please contact Pam Hansen at 518-464-6483.)

Please go to
  • Click on Ad Xpress
  • If the ad needs to be translated, please translate everything but "TOLD YA"
  • Choose appropriate file for your newspaper
  1. Coffee Cup Ad
  2. Speed Ad
  3. Soldiers Ad
  4. Flood Ad
  5. Carnival Ad
  6. Broken Leg Ad
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